When planning your workflow, production, sales, promotions, campaigns or content schedule, besides having a look at this year’s calendar with main events, holidays and celebrations, it’s also worth it taking seasons of the year in consideration.
Climate variations, reminiscence of ancient rituals and contemporary habits, such as going to the beach, can affect mood, material’s consistence and availability, and consumer behaviour.
The beggining of each season differs for North and South hemispheres. Here is the perenial dates for the official start of each season:
Seasons |
Northern Hemisphere |
Southern Hemisphere |
| Spring | March 21 | September 23 |
| Summer | June 21st | December 21st |
| Autumn | September 23 | March 21 |
| Winter | December 21st | June 21st |
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